ABOUT US

WHO IS BEHIND THE BRAND?

Hi! My name is Noa Staverman, and I’m the founder and creative mind behind Cherries The Label. Based in the Netherlands, my brand was born out of a passion for handmade accessories, creativity, and self-expression.

Ever since I was a child, I’ve been fascinated by crafting. I picked up crocheting at an early age and was quickly drawn to the sewing machine. I fell in love with bold, colorful pieces. My motto has always been: the more color, the better! I love mixing and matching vibrant hues, and I can never have enough accessories to complete my look. This passion never faded, and today, it’s at the heart of Cherries The Label.

OUR MISSION

At Cherries The Label, it’s not just about accessories; it’s about creating moments of joy, self-expression, and connection. Every bag, piece of jewelry, or handmade plushie is designed to bring color and personality into your life. I believe that accessories have the power to transform not just an outfit, but also how you feel, boosting confidence, sparking creativity, and helping you express who you truly are.

Handmade with care, every item carries a personal touch that sets it apart from mass production. By choosing slow fashion and unique designs, Cherries The Label stands for craftsmanship, individuality, and a sense of belonging in a world that often moves too fast.

INSPIRATION

Storytelling has always played a big role in my life. With a background in journalism, I love combining visuals and text to create something meaningful. That’s why every piece at Cherries The Label tells a story; whether through color, texture, or the craftsmanship behind it.

Beyond the handmade accessories and fashion pieces, my brand is about sharing creativity, personal expression, and the joy of slow fashion. Whether it’s a crocheted plushie, a statement bag, or a delicate piece of jewelry, each item carries a little piece of my passion for handmade artistry.

By wearing Cherries The Label, you’re not just adding a unique touch to your style; you’re embracing creativity, color, and the beauty of handmade work.

Much love, Noa